The ACCC should exercise its authority to improve, not weaken restrictions on marketing, and address market failure to the maximum public benefit. To maximise the likelihood of effective regulation in the immediate and longer term future (2015-2025), the ACCC should:
- not authorize the proposed new, and different, MAIF Agreement for any longer than two years,
- require amendments to the proposal which significantly improve the public oversight, integrity, transparency, external review, marketing activities to the public, and
- require such improvements to a level which is at least no less rigorous than the MAIF Agreement up to 2013 under the co-regulatory Agreement with the APMAIF Panel.
Cite the publication as
Smith, J, Salmon, L, Baker, P 2015, ‘Submission in response to the ACCC’s draft determination on Infant Nutrition Council Limited application for authorisation A91506 and A91507, Marketing in Australia of Infant Formula: Manufacturers and
Importers Agreement (MAIF Agreement)’, Australian Competition and Consumer Commission, Canberra.