Grim reaper

Image: Ray Shrewsberry from Pixabay

Reaper redux?

20th July 2021

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by Daniel Reeders

Sydney’s Delta outbreak has sparked calls for a reprise of the Grim Reaper campaign that haunted our screens (and dreams) for six weeks in 1987. This week the Commonwealth delivered, but rather than echoing the Reaper’s melodrama it took its cues from Quit Victoria’s hard-hitting anti-smoking ads.

The commercial shows a panicked young woman gasping painfully for air in a hospital bed, decked with high-flow oxygen tubes. I found it hard to watch, and immediately messaged a friend, one of Sydney’s earliest cases of Covid-19, to warn her to avoid watching it.

So what’s the evidence about the effectiveness of such campaigns?

Read the full article from Inside Story here.

Updated:  10 August 2017/Responsible Officer:  Director, RegNet/Page Contact:  Director, RegNet